DANA BRIGGEMAN | Partner + Strategist | EMAIL
“I’m a huge media consumer, I love it all, and so I’m always interested in what works and doesn’t work.”
Dana delivers a strategic approach to planning and strives to ensure that all media dollars spent are maximized to their full potential. Dana brings 20+ years of experience for both national and local clients in the B2C and B2B categories with a specialization in retail and financial clients.
Prior to consulting, Dana directed all retail media planning for Cole Haan to build the brand at the local store level; this included supporting store openings and market initiatives via media and in-store events. Dana was the Media Director at The Boston group where she was in charge of all media planning and new business for all accounts. Before joining The Boston Group she worked at Houston Herstek Favat and Arnold all in Boston.
Some past and present clients include: Aeropostale, WS Development, TOMY, Mercer Pavilion, Wellington Management, Honey Dew, Circle Health, Celticare/NH Healthy Families, Barbados Tourism, Bose Electronics, Brinks Home Security, Cole Haan, Converse, Emirates Airlines, Fidelity, Four Seasons, Natixis Global Advisors, PNC Advisors, Unified Trust, and Glenmede Wealth Management.
Dana graduated from Ithaca College with a BA in History. She is a fan of all racquet sports and plays women's hockey for the Twisted Sisters where she oversees team marketing.