the debbie and barb story

The story starts in the 1990’s at Arnold where Barb was Media Director, Debbie was Associate Media Director, then joined Barb at Ingalls working on TJX Companies, Raytheon, Ocean Spray, Blue Cross Blue Shield, Puma and other iconic brands.  

When Debbie founded Mediaworks the vision was a senior level team working together to deliver brand results for all of their clients. And so she pulled together the best from her agency experience to build today’s team. 

And then along came Barb. Joining Mediaworks in 2017 to continue the momentum of strategic, insightful planning combined with smart, results oriented buying. 


debbie haggerty  |  

DEBBIE HAGGERTY  |  Founder/Partner    |   EMAIL

“Sometimes I feel like I’ve been a media strategist my whole life”

Debbie may have graduated Barnard with a degree in political economics, but it was her first job at NW Ayer that introduced her to the world of advertising and media and she has never looked back.

Working at some of the top agencies in the region – Arnold, Ingall’s and  Wallwork Curry – she has driven media strategy and buying for some of the country’s leading brands such as: TJ Maxx, Cole Haan, Fidelity Investments, Bahamas Tourism, Puma, and Fleet Bank to name a few.

But the Debbie story really took off in 2000 when she started her own agency, Mediaworks, where the senior team she has built continues to be on top of the ever changing landscape, always ensuring customers reach their audience with a compelling message in the right place at the right time.


the whole mediaworks team


Vicky Geary |

“It was 1994, I was participating in a forum of media leaders on the future of online media – could we have ever truly predicted where we are today?”

Vicky has always been a forward thinker, which has served her well in the fast moving world of media trends.  Vicky runs media strategy, analysis and execution for some of Mediaworks most prestigious clients – The Boston Ballet, Bingham and Cell Signaling Technology. 

Originally from North Carolina, where she graduated from North Carolina State University, Vicky has spent more than twenty years in media management roles, the last ten at Mediaworks, working on many technology and B2B businesses such as America Online, IPL Storage Systems, Teradyne and Raytheon.


Dana Briggeman |

“I’m a huge media consumer, I love it all, and so I’m always interested in what works and doesn’t work”

Dana brings years of experience working on B2C and B2B clients nationally and regionally. She’s spent many of those years hand in hand with Debbie, planning and buying media at both Mediaworks and many of the top agencies in New England.

While at Mediaworks, Dana directed all retail media planning for Cole Haan including store rollouts and in-store programs. Prior to Mediaworks, Dana worked at The Boston Group and Arnold and her clients have included: Bose, PNC Advisors, Converse, Emirates Airlines, Aeropostale among others.


Leah Willett |
strategist & broadcast

“I’m most passionate about building the business, and media insight and buying acumen is how I help do that”

As VP/Associate Media Director at Ingalls, she managed the broadcast buying group and lead the team to deliver business results for key clients such as T.J. Maxx, Marshalls, CVS, Ocean Spray and Nissan. 

Leah then took those skills to the TJX Company, where she became the Media Manager, managing the in-house team and coordinating multiple agencies.  

In 2009 she joined Mediaworks to lead the team on Delta Dental, Winchester Hospital, Metro Credit Union and Arbella Insurance.  

Leah is a graduate of the College of the Holy Cross, BA in Visual Arts. 




barbara cipolla  |  


“I like thinking ‘what if’, jump in with both feet, and then, execute like crazy”.

Barbara has been the media director of leading media agencies, a consultant to clients and agencies, a professor at Emerson College and Director of Marketing for the Boston Ballet. Is there anything Barbara hasn’t done? 

Her vast experience includes the following agencies -  EVP at Digitas, CMO at OMD, President of MediaCom and Managing Partner at MEC, working on an array of blue chip clients.

Barbara joined Mediaworks in 2017 as Partner, though her partnership with Debbie goes back many years to their days at Arnold, where Barbara was a Media Director. 

Barbara has also taught at Emerson College focused on media strategy and new media trends.  A graduate of Indiana University and Interlochen Arts Academy, Barb took her passion for the arts to the creative world of media.  She finds the most satisfaction today in volunteering, mentoring and inspiring others.  And, walking her dog, Tucker.



Lynne Langlois Hunter |

“Media is an interaction between your brand and your customer and environment is just as important as rates”

Lynne is always seeking new media channels and new ways to look at established channels, and brings that passion and fresh approach to every client she works with on delivering their brand. 

Prior to joining Mediaworks, Lynne was a Group Account Director at Carat and worked previously at Hill Holliday and Houston, Herstek Favat. She has extensive experience in B2B, the juvenile category and brands with local New England roots. 

Her accounts have included Akamai, Nuance, Iron Mountain, Mass Tourism, Safety 1st and Stonyfield Farms.


Donna Pearlstein |
Broadcast Buyer

“Smart negotiating is more than just the lowest rate, it’s a holistic approach to getting the best programming possible for our clients”

Donna has been buying media at leading agencies on behalf of clients for more than twenty-five years including Hill Holliday, Arnold, and Mediaworks.  After the birth of her first child she transitioned to freelance and focuses her energy on a few clients lucky enough to have her unsurpassed negotiating skills working on their behalf.  

Businesses Donna has worked on include The Boston Globe, Fleet Bank, Infiniti Cars, Marshalls and Stop & Shop, to name a few.